BUSINESS PERFORMANCE IN THE AI ERA
AI is driving the transformation agenda across every industry, and most companies are already drowning in the activity without getting results. At /shift, we bring live experience from McKinsey's largest transformations to help enterprise and mid-market CEOs cut through the noise, align their people, and actually move the needle.
DELIVERING WHAT MATTERS, WHEN IT COUNTS
At /shift, we believe technology matters, but sustainable performance comes from people and how the organization works. We partner with CEOs and leadership teams to move beyond theory and make change actually land, faster, clearer, and built to stick.
MORE Speed: "We used to debate for weeks, now we decide same-day..."
MORE Alignment: "We are finally all rowing in the same direction"
MORE Clarity: "We finally stopped chasing it all and now have focus"
MORE Profitability: "We put three points of margin on in H2"
MORE Impact: "It would have taken us 2 years to do this before"
We partner with CEOs, investors, and leadership teams who know their business can perform better through faster execution, stronger leadership, clearer accountability, and the ability to adapt under pressure.
Change is hard and we're not here to break things. We work in the trenches, alongside your teams, to build the rhythms, rituals, and decision-making speed that turn ambition into results in this AI era.
From groups of 10 to companies of 10,000... we create teams that can deliver what matters, when it counts.
PEOPLE OVER TECHNOLOGY
"The companies that win in the AI era won't be the ones with the most technology. They'll be the ones whose people can learn, decide, and execute faster than everyone else. That's not a technology challenge - it's a leadership, people and performance challenge"
Mark Redgrave, /shift
INCREASE IN PRODUCTIVITY AND LABOR EFFICIENCY
FASTER SPEED-TO- MARKET FOR KEY INITATIVES
Twenty percent.
That's how much capacity is typically trapped inside an organization - not missing, just trapped. Slow decisions. Unclear ownership. AI initiatives with no mandate behind them. It's sitting right there, waiting to get out...
When we work with clients to unlock this capacity, we typically see a 20-30% increase in productivity. It's not about more technology or more initiatives. It's about clarity on what matters, faster decisions, and people who are aligned and empowered to execute. In the AI era, that gap between activity and results is exactly where the capacity is hiding.
If you want to unlock twenty% more from the organization you already have, we can show you how.
2
0
%
X
3
1
%
0
OF KEY INITIATIVES MAPPED TO CLEAR STRATEGIC PRIOTIES
0
NOTE: Typical results seen by /shift clients across performance and transformation engagements
SENIOR ADVISOR:
MARK
REDGRAVE
I'm Managing Partner at /shift, and a Senior Advisor to McKinsey's Global Transformation Practice. I help CEOs turn ambition into performance and use my experience working on some of the largest transformations in the world to bring the same insight and rigor to mid-market companies I advise directly.
That work spans telecoms, banking, media, pharma, retail, and growth-stage businesses, at functional leadership and board level, and includes the initiatives that matter most: ways of working, operating model design, leadership effectiveness, and now, increasingly, AI strategy.
Here's what that experience has taught me: the principles that drive performance in the world's best companies are not reserved for the world's biggest companies. They translate. And in the hands of a CEO who moves fast and decides quickly, they can be exceptionally effective.
So that's the intersection I work in: strategy, operating model design, and leadership effectiveness - the three things that ultimately determine whether change creates real business value in the AI era.
SOLUTION
AREAS
ENTERPRISE
TRANSFORMATION
Having led the transformation of multi-billion-dollar companies, and advised scores more through our work with McKinsey, we know what separates a transformation that lands from one that stalls, including the complexity of M&A. We know what to focus on, and what to avoid, at every stage, so change delivers real value, not just activity.
AI STRATEGY SPRINT
Most companies are drowning in AI activity, with few getting results. In six weeks, we help CEOs cut through the noise: mapping the real constraints, understanding what data is actually usable, and building a clear mandate the whole leadership team owns, so AI creates real value, not just more activity.
LEADERSHIP DEVELOPMENT
Inspired, modern leadership is the foundation of performance in any company. We believe that the principles of Servant Leadership can be a massive unlock for companies across all industries. We coach leaders who are ready to learn on how to 'think', 'feel' and 'do' in ways that will encourage the absolute best form thier teams.
M&A INTEGRATION
M&A is always complex. The deal is just the start - and value is only realized by integrating the new teams, their culture and ways-of-working. Having been involved with multiple acquisitions over the past 15 years, we know how to identify the "best of both" and create a powerful new energy in the business.
HIGH PERFORMING TEAMS
With everything we have learned from transforming the performance of hundreds of teams over the past 10 years, we have created a ways-of-working framework that anyone can use. From teams of 10 to companies of 10,000, we can help your teams unleash their full potential and find their next level of performance.
MILITARY
LEADERSHIP
BeddownLDR's purpose is to share business insights from the most forward-thinking corporations in order to stimulate conversation, ideation and collaboration that drives greater effectiveness and impact of military leaders in their current and future roles. Here's how we do it...
CLIENT
TESTIMONIALS
"One of the sharpest minds in our business and has been an integral part of our transformation to a digital services business... teams o push boundaries and lift performance"
"Incredibly commercial, passionate and insightful... brings a wealth of experience in agile ways of working, corporate transformations and culture change as well as business leadership"
"Resounding positive feedback from the team over the last few days on your insights... really helped to impact our thinking on future plans"
"Fantastic presentation to the leadership team - thank you! The high quality questions demonstrated the high level of engagement in the room"
Chief Product Officer
$3.5bn Telco
Chief HR Officer
$4bn Retailer
SVP HR
$18bn Packaged Goods
VP, CHANGE
$6bn Insurance
SAY HELLO
/shift is based in the US but we enjoy working with clients all over the world
CALIFORNIA
/shift Business Transformation
Huntington Beach
CA 92648
USA
TEXAS (Registered Office)
/shift Business Transformation LLC
27500 Interstate 45 #4119
The Woodlands
TX 77386
USA
